MANAGING DIVERSITY- VALUES AND ATTITUDES

For me the most offensive was Slug, because he took a very agressive attitude toward Gregory when he hit him without any direct threat; the second most offensive was Abigail because she accepted to go to bed with Sinband and also because she was overjoyed with action taken by Slug. The third character of the rank is for me, Sinbad because he offers a favor with a very bad interest. The next one is Gregory because he didn't care about her and threated her with indifference, and finally the less offensive in the ranking is Ivan, because considering that he was Abigail's friend, he prefer not to get involved in the problem and that is way he didn't listen her.

CORPORTATIONS ANALYSIS

The root cause of the problem that the movie "The Corportation" exposed, are the corporations themself. Their final goal is to be more and more profitable, no matter what they need to overpass and how they will do it; this alludes to a common and hard phrase that says :"The end justify the means"; but in this case what is sad is that the end goes to the pocket of the owner (s), who really don't care too much about the word: SUSTAINABILITY, or sometimes they even don't know it's real meaning.

That thirst of money combine with the Capitalist economic model, which is a framework for corporations, makes the problem bigger. This model as it is known, is caracterized by the private property, own economic gain, the market law, which at the end put the State in a minimum level of involvement; so in other words much of the power is deposited on the corportions hands. That is not the problem, the trouble is that those hands as I said before, are thirst of having bigger earnings for themselfs, and they are not so worried about the common welfare as the State is. The State takes control over the actions made by the corporations that harm that welfare of the society as for example, trough environmental fines. That is an example of what the State can do, but for the interests of the corporations they simply prefer to pay as fines as the have to, which is sometimes cheaper than solving the problem.

The worries of obtaining as profits as they can, push the corporations to invest a lot of their incomes in advertising and publicity, because those are effective ways to convience the potential consumer to buy their products, even if them are not necessary. So, if the message is effectively recived by the audience, they involuntary turn to consumist people, and that increased on the demand, is what really keeps the corportations working. The question that arises is, if the consumers use their power to demand social rights in the products they buy, or they really don't care about that?. Well this question is very difficult to answer because the people is influenced by their culture and traditions, and also by the information they have, but the true thing is that if we as consumers, are aware of the inderictely effects we cause by buying a product that is not for example certificated by FAIR TRADE, we can put a molehill to solve this problem one day.

THE RELATIONSHIP BETWEEN NATIONAL IDENTITY AND CORPORATE CULTURE

The relationship between national identity and corporate culture is principally that in both cases the final objective is to create and mantain an identity in a group of people, based on certain rules and principles, that guide them on how they should behave.

National Identity is the relationship between the nation and the institutions that are within it, such as the educational system, the media, the laws, and how those institutions create a framework of behavior for that population, with the intention to develop an identity, that makes them proud of what they have and what they are, based obviously on their history.

Corporate Culture has a similar intention, the differences are that here is only one institution that is a Company, and the people are the employees who work there. The intention of it, is to create an identity based on certain beliefs and values, in order to guide them on what the company expect of them, and viceverza. The objective is to "talk the same language" inside it, to reach a common and defined goal.

An important thing to highlight is that because we live in a globalized world, the Company must be felixble in order to adapt it's corporate culture to the rapid changes of the environment. One example is the case of the actual importance that has the environmental issues in the whole world, and to be competitive, the Companies must incorporate in their values that topic , if they don't have it, and translate it to their employees.

Culture's definitions

I searched definitions of culture from different perspectives, like the anthropology view, sociology view, and psychology view, in order to have a more complete definition of it.

ANTHROPOLOGY VIEW

Culture: An historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate and develop their knowledge about and attitudes toward life.

www.anthrobase.com/Dic/eng/def/culture.htm

SOCIOLOGY VIEW

Culture: consists of the beliefs, behaviors, objects and other characteristics common to the members of a particular group or society. Through culture people and groups define themselves, conform to society's shared values, and contribute to society. Thus, culture includes many societal aspects: language, customs, values, norms, mores,rules, tools, technologies, products, organizations, and institutions. This later term institutions refers to cluster of rules and cultural meanings associated with specific social activities. Common institutions are their family, education, religion, work, and health care.

http://www.cliffsnotes.com.study%20guide/culture/

PSYCHOLOGY VIEW

Culture: is the set of ideas, behaviors, attitudes and traditions that exist within large groups of people( usually from a common religion, family or something similar). These ideas, behaviors, traditions, etc are passed on form one generation to the next and typically resistant to change over time. Cultures vary not only across the world, but even right next door.

www.alleydog.com/glossary/definitions.cfm?term=culture