CORPORTATIONS ANALYSIS

The root cause of the problem that the movie "The Corportation" exposed, are the corporations themself. Their final goal is to be more and more profitable, no matter what they need to overpass and how they will do it; this alludes to a common and hard phrase that says :"The end justify the means"; but in this case what is sad is that the end goes to the pocket of the owner (s), who really don't care too much about the word: SUSTAINABILITY, or sometimes they even don't know it's real meaning.

That thirst of money combine with the Capitalist economic model, which is a framework for corporations, makes the problem bigger. This model as it is known, is caracterized by the private property, own economic gain, the market law, which at the end put the State in a minimum level of involvement; so in other words much of the power is deposited on the corportions hands. That is not the problem, the trouble is that those hands as I said before, are thirst of having bigger earnings for themselfs, and they are not so worried about the common welfare as the State is. The State takes control over the actions made by the corporations that harm that welfare of the society as for example, trough environmental fines. That is an example of what the State can do, but for the interests of the corporations they simply prefer to pay as fines as the have to, which is sometimes cheaper than solving the problem.

The worries of obtaining as profits as they can, push the corporations to invest a lot of their incomes in advertising and publicity, because those are effective ways to convience the potential consumer to buy their products, even if them are not necessary. So, if the message is effectively recived by the audience, they involuntary turn to consumist people, and that increased on the demand, is what really keeps the corportations working. The question that arises is, if the consumers use their power to demand social rights in the products they buy, or they really don't care about that?. Well this question is very difficult to answer because the people is influenced by their culture and traditions, and also by the information they have, but the true thing is that if we as consumers, are aware of the inderictely effects we cause by buying a product that is not for example certificated by FAIR TRADE, we can put a molehill to solve this problem one day.